Author
Fionn Claffey
Founder, LeadPerk
B2B sales strategist focused on outbound growth, market expansion, and revenue execution.
Founder of LeadPerk, writing about practical B2B outbound: appointment setting, SDR systems, cold email, LinkedIn, and pipeline you can actually forecast.
About Fionn Claffey
Fionn Claffey is the founder of LeadPerk, a B2B lead generation and outsourced sales company helping businesses build outbound systems that turn cold outreach into qualified meetings. His background spans enterprise sales, B2B SaaS, marketing automation, customer engagement technology, event technology, financial technology, go-to-market execution, and sales leadership, with experience across companies including Adobe Marketo, Oracle, and SumUp. Fionn writes about practical pipeline-building for founders, sales teams, and revenue leaders across Ireland, the UK, Canada, and the US — covering appointment setting, SDR-as-a-service, cold email outreach, LinkedIn outreach, CRM discipline, sales strategy, and outbound systems that create real commercial conversations.
Areas of expertise
- B2B Lead Generation
- Appointment Setting
- Solution Selling
- Outbound Strategy
- LinkedIn Outreach
- Sales Strategy
Regions served: Ireland, United Kingdom, Canada, United States
Topics covered
What does Fionn write about? Fionn writes about practical B2B sales topics including outsourced sales, appointment setting, SDR systems, cold email outreach, LinkedIn outreach, and lead generation strategy — written for founders and revenue teams who need pipeline that holds up in the real world.
What is LeadPerk? LeadPerk is a B2B lead generation and outsourced sales company helping businesses build outbound systems that create qualified sales meetings — combining research, messaging, and disciplined follow-up so outreach turns into conversations, not noise.
Core services
- B2B Lead Generation
- B2B Appointment Setting
- SDR as a Service
- B2B Email Outreach
- B2B Outbound Sales Calling
- B2B Sales Strategy Consulting
Explore the full overview on the services page or start on the LeadPerk homepage.
Recent articles
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Sales vs Marketing: The Great Pub Fight
Sales and marketing may share the same table, but they play very different roles when it comes to pipeline, positioning, and actually closing deals.
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Why the Phone Call Is Still the Most Effective Way to Reach Buyers
When inboxes are crowded and messages go unread, a well-timed phone call can be the fastest way to a real conversation.
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Fixing Lead Generation That Actually Converts
Most lead generation tools optimise for volume, not intent. Here’s how LeadPerk helps B2B teams focus on the prospects most likely to convert.
About LeadPerk
LeadPerk helps B2B teams across Ireland, the UK, Canada, and the US run structured outbound: targeting, messaging, follow-up, and meeting booking — without the overhead of building everything in-house from scratch.
Work with LeadPerk
Need help building outbound pipeline with clearer targeting, better messaging, and consistent follow-up?
Talk to LeadPerk