Cold Outreach Isn't Dead. Lazy Outreach Is.
Cold outreach is not dead. Lazy outreach is. Here is why B2B companies still win with outbound when the targeting, messaging, and follow-up are built properly.
sales strategy Articles
13 articles
Explore sales strategy articles focused on positioning, pipeline creation, outbound systems, and growth planning.
AI Won’t Save Bad Outreach: Why B2B Lead Generation Still Starts With Strategy
AI can scale outreach faster than ever, but it cannot fix bad targeting or weak messaging. Here’s why strategy still drives real B2B results and the personal touch still wins.
Why Trust Is the Real Competitive Advantage in B2B Sales
In B2B sales, trust is no longer a soft brand idea. It is a commercial advantage. Here’s why buyers are more cautious, AI is muddying confidence, and credible outbound is winning.
What the World Cup Brutally Reveals About B2B Lead Generation
The World Cup is about pressure, preparation, and taking chances. So is B2B lead generation. Here’s what ambitious companies can learn from both.
Outbound Sales in 2026: Trends That Will Actually Matter
2026 won’t reward louder outbound — it will reward relevance, timing, and execution. Here are the trends that will actually matter.
Top 10 Reasons to Consider an Outsourced Sales Model
Outsourced sales gives B2B companies a faster route to pipeline when hiring, training, and managing an internal SDR team would slow growth.
Sales vs Marketing: The Great Pub Fight
Sales and marketing may share the same table, but they play very different roles when it comes to pipeline, positioning, and actually closing deals.
LinkedIn Outreach That Works: Personalised Engagement Over Noise
LinkedIn isn’t an inbox — it’s a conversation. Personalised engagement and social listening are how you earn attention.
Why the Phone Call Is Still the Most Effective Way to Reach Buyers
When inboxes are crowded and messages go unread, a well-timed phone call can be the fastest way to a real conversation.
Personalised Email: Cutting Through the Noise
Most outbound emails fail before they’re opened. Personalisation isn’t a token or a trick — it’s relevance, context, and clarity. That’s how email still cuts through the noise.
The Human Side of Sales: Why Conversations Still Drive Growth
In a world of automation, dashboards, and endless outreach sequences, it’s easy to overlook one simple truth: behind every closed deal is a moment where someone felt heard.
Doing More with Less: Fractional Sales Teams
Fractional sales teams give lean B2B companies access to sales development capacity, outbound expertise, and pipeline support without building a full in-house team from day one.
Fixing Lead Generation That Actually Converts
Most lead generation tools optimise for volume, not intent. Here’s how LeadPerk helps B2B teams focus on the prospects most likely to convert.